4min snip

Lenny's Podcast: Product | Growth | Career cover image

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

Lenny's Podcast: Product | Growth | Career

NOTE

Identifying Novelty in Writing

To build an audience on Twitter, write things that are novel. Novelty is a new idea that's significant and not trivial. Get your friends to read your writing and highlight the exciting parts. Novelty categories include counterintuitive information, counter narrative information, pure shock and awe, and elegant articulation. Trust your gut feeling to determine if your writing is interesting.

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