Take things that have already been said and saying them 10% better

Insistence on certainty leads to consensus thinking, hindering creativity. Writing often flourishes when untethered by social expectations and delving into non-consensus thinking. However, there is significant value in taking existing ideas and enhancing them slightly to create impactful works. Many successful books and teachings are not fundamentally new but are presented in a more engaging, concise, or beautifully packaged manner, resonating widely with audiences. The power lies in revitalizing known ideas rather than solely focusing on revolutionary concepts.