#402 B2B Web Design Best Practises To Convert More Leads
Breaking B2B - B2B Marketing & Demand Generation Podcast
Less is More: Optimize Content and Pricing Transparency
Large image files, outdated website platforms, and excessive content can significantly slow down website performance. Using optimized image formats like WebP instead of massive JPEGs enhances loading times. Additionally, sharing pricing information on websites can streamline the inquiry process, particularly for service-based businesses. Although some companies resist disclosing prices due to the custom nature of their services, being transparent about pricing can prevent dealing with inquiries from prospects who do not have the budget, ultimately leading to more efficient business operations.
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