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167. How to predict your competitor's next move
Inside the Strategy Room
Understanding Irrationality in Competitors
Competitors acting irrational is rare, according to John. An example was given where a transportation client considered adding warehouse space, but decided not to because they believed their competitors were irrational for adding extra capacity. However, it was pointed out that the client themselves had added 12 facilities in the past 18 months, while their competitors had only added four. This showed that what may seem irrational is often just a difference in strategies or actions that are not desired.
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