The Influence of Merchandise on Trump Fandom

Merchandise plays a crucial role in distinguishing Trump fandom from other non-political fandoms. The confrontational merch sold at Trump rallies, such as 'I'm a Trump girl. I make no apologies' t-shirts, reinforces the belief among supporters that they are right to stand with Trump. This confrontational aspect of the merchandise enhances the identity of Trump supporters, who feel a sense of defiance and pride in expressing their political allegiance, even in the face of potential backlash.