"Turpentine VC" | Venture Capital and Investing cover image

E25: Frank Rotman of QED on Navigating FinTech and Crypto Investments

"Turpentine VC" | Venture Capital and Investing

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Lowering Customer Acquisition Costs Can Lead to More Affordable Products

Lowering customer acquisition costs in FinTech can result in the products being more affordable for customers. This happens when the distribution channel allows the product to surface without the customer having to incur additional costs. If customer acquisition costs effectively go down to zero, the product becomes theoretically less expensive for the customer, as they do not have to bear the burden of those costs. This aspect is particularly intriguing in the context of FinTech, where it creates opportunities for startups in areas where incumbents may not have a natural advantage.

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