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Capital-Efficient Growth (with Zoom CEO Eric Yuan & Veeva CEO Peter Gassner)
Acquired
The Importance of Keeping an Open Mind in Marketing
There is complexity to measuring marketing performance beyond just 'spend a dollar, get a dollar fifty'/nSaaS companies commonly make the mistake of not considering payback speed/nBusinesses need to continually open their eyes and strive for more than just a 1:1 return on marketing investment/nBillboard advertising can improve customer and employee perception of a company/nExplicitly communicating the number of billboards a company has can add to its perceived value
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