Afford Anything cover image

How to Start a Business in One Weekend, with Noah Kagan

Afford Anything

Validating the Business Idea and Targeting the Right Customers

4min Snip

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To validate a business idea, it is crucial to be your own customer, identifying a problem you would pay to solve. This approach helps in understanding the demand and ensures a higher chance of success. Entrepreneurs should focus on what they know well and have been paid for in the past, rather than venturing into unfamiliar territories. Pre-selling through direct communication with potential customers is a more effective method than passive approaches like posting on social media. Additionally, targeting customers who already spend money on similar products or services makes it easier to generate sales, as it is simpler to further an existing behavior than to change it. Implementing subscription models and tapping into existing budgets, such as office snack funds, can significantly boost business success.

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