You cannot serve two METRICS: How to Align Finance & Marketing
Tactical & Practical
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Set Profit Minimum and Revenue Ceiling
- Instead of setting a revenue goal with a specific ROAS or MER, set a minimum profit goal and a maximum revenue ceiling.
- This approach provides clarity and aligns the entire organization towards a unified objective.
- Share the profit minimum with your team and set a maximum revenue based on inventory constraints.
- This strategy allows for flexibility and growth, enabling you to reinvest profits when minimum goals are surpassed.
- This method contributed to 100% business growth due to exceeding profit minimums and reinvesting in inventory.
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