Discord initially focused on providing a free server concept for gamers, as users at the time were familiar with the idea of servers for bringing friends together. The platform evolved from a gaming-centric service to a diverse ecosystem, with an app store, developer outreach, and the ability for users to explore new functionalities within Discord. This evolution created a tension between what the platform intends, how users use it, and the possibilities users might envision, which the company continues to navigate.

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