29sec snip

Planet Money cover image

Why is everyone talking about Musk's money?

Planet Money

NOTE

Incremental Benchmarks to Achieve Extraordinary Growth

The initial benchmark for Musk was to turn the company around and double its value, followed by increasingly harder benchmarks ending with the goal of increasing Tesla's value by over 1,000%, despite it not being profitable at the time. This progression seemed outrageous to many observers.

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