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Justin Welsh Shows You How To Start & Grow A One-Person Business
The Koe Cast
Write the Meat, Craft the Hook, and Encourage Engagement
Start by writing the core content to teach or share something valuable. Craft a compelling hook with the first line to attract attention, followed by a validating second line and a hook line to encourage engagement. Use a recap and call to conversation at the end to summarize and invite participation, making it easy for the audience to join the conversation without having to reread the entire content.
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