Innovative Marketing Strategies vs. Predictable Investments

The speaker observed that VC money was being funneled through middlemen like Casper to reach platforms like Facebook, leading to a realization that the money flow was primarily for generating eyeballs rather than ensuring returns. This led the speaker to propose a new model where brands could divert some of their advertising budget to them for more innovative marketing strategies. However, the speaker faced challenges as compared to Facebook, as their approach was more predictable and safe, whereas the speaker's pitch was geared towards innovative and potentially risky campaigns.

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