Technology itself cannot be categorized as inherently good or bad; its ethical implications are significantly influenced by the underlying business model. For instance, platforms like FaceTime serve as tools for genuine connection and foster positive interactions, contrasting sharply with social media platforms driven by advertising that often prioritize user engagement through controversial or emotionally charged content. This stark difference highlights how a business model can shape user experience—Apple's approach focuses on utility and connection rather than manipulation or addiction. The design of a technology must therefore be viewed through the lens of its business model, which fundamentally alters its impact on society and individual well-being.

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