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EP 115: Josh Wolfe (Co-Founder, Lux Capital) On Uncovering Hidden Opportunities
The Logan Bartlett Show
The Power and Complexity of Smell
Smell stands out among the five senses as it is directly linked to the olfactory bulb in the brain, bypassing intermediaries like receptors and nerves for other senses. This direct pathway allows for immediate and primal responses to odors, enabling humans and organisms to identify beneficial substances, such as food, and harmful ones, triggering instinctual reactions like repulsion. Smell is intricately tied to memory and emotion, forging strong connections with past experiences, evoking nostalgia through scents associated with people and places. Despite advancements in technology that allow devices to recognize sound, the complexity of smell is much greater, operating on multiple dimensions that hinder our ability to replicate its recognition through machines. While devices have mastered two-dimensional sounds, the challenge remains to decode the multidimensional nature of smells, which are vast and intricate in comparison.
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