European consumers possess significant purchasing power, yet their market presents challenges due to its fragmentation across diverse cultures and regulatory hurdles. Unlike the more homogenous markets of the U.S., India, or China, Europe consists of multiple distinct regions, each with unique characteristics—such as the 100 million German speakers and large urban centers like Paris. This fragmentation complicates the scalability of services like Uber or Airbnb, making it less efficient compared to other global markets. Additionally, stringent regulations further impede the realization of substantial outcomes in Europe.

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