When asking for donations, it's crucial to understand that as a fundraiser, you are an ambassador for the cause, not asking for yourself. This perspective can help overcome the fear of rejection and understand that the ask is on behalf of those whose lives will be impacted. Research shows that the main reason people give is because they are asked, and the main reason people don't give is because they are not asked. It's the leader's responsibility to step into the gap, find the courage, and understand that a 'no' has no power. This can be aided by the belief that if one person says 'no,' someone else may be the 'yes.'