The distinction between creative success and business failure

Success or failure in a project should be viewed as two independent aspects, creative success and business success. A project can creatively succeed but fail commercially. This insight highlights that failure is not always uniform across all aspects of a project. For example, a book like 'Both Sides' could be creatively successful yet a commercial failure. Understanding this distinction is crucial as success in one area can still yield valuable lessons and progress towards the overall goal.