Optimizing Your Funnel: Core and Sub KPIs

To optimize your funnel, focus on core KPIs like volume of declared intent conversions, volume of qualified declared intent conversions, volume and dollar amount of qualified pipeline associated with conversions, and volume and dollars of closed deals. Additionally, monitor sub KPIs such as meeting requested to meeting booked, meetings booked to meetings attended, conversion rate between declared intent conversions and booked meetings, qualified meetings to high intent opportunities, qualified opportunity to closed deal percentage, declared intent conversion to hero conversion, and declared intent conversion to closed deal. These KPIs help in diagnosing areas for improvement and creating focused initiatives in the sales funnel.