2min snip

Planet Money cover image

The sports ticket price enigma

Planet Money

NOTE

The Chicken Finger Hypothesis: Explaining Ticket Prices and Price Discrimination

Joel, a 17-year-old die-hard Nets fan, watches the game through his iPhone camera because he left his glasses at home. Despite having terrible seats, he paid the same amount as others. A business could have implemented price discrimination, selling better seats to Joel at a higher price. However, Joel's support surpasses his ticket purchase. He also buys Nets merchandise and food at the games, contributing more to the team. This phenomena explains the decrease in ticket prices and is known as the chicken finger hypothesis.

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