School, Medicaid, Emplyer Insights: Accessing Raw Insights from Industry Influencers

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The strategy involves reaching out to industry influencers to gather unfiltered and raw information that they are digesting but has not been widely shared yet. By tapping into their Slack channels or other sources, such as Twitter likes, influencers can provide a list of key topics or trends they are currently focused on. This approach aims to offer a more cutting-edge and unpolished perspective to the audience, allowing them to understand what industry insiders are contemplating in real-time to shape their own strategies and business decisions.

Anuj Abrol, Creator, former Chief of Staff for Justin Kan and ex-McKinsey, and Sarah Wright, head of content at Product Hunt, join Erik Torenberg of Turpentine to discuss building successful newsletters. In this conversation, they trade innovative strategies for creating high-quality content that attracts readers derived from the Turpentine podcast network, the importance of understanding your audience and social network engagement, and whether vertical newsletters can succeed. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

🔥 Apply to join over 400 founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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LINKS:

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@nujabrol (Anuj)

@sarmariewright (Sarah)

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TIMESTAMPS:

(00:00) Intro

(01:00) Brainstorming newsletter strategies

(04:40) Exploring group chats and social networks

(07:23) Newsletter goals and audience engagement

(13:15) Monetizing and growing newsletters

(15:48) Sponsors: Beehiiv and Turpentine

(17:36) Importance of high quality content

(20:14) Leveraging podcast ideas

(27:32) Repurposing content for maximum Reach

(32:48) Building relationship with high quality audience

(38:08) Potential of short-form video content

(40:57) Conversion from newsletters to podcasts

(44:33) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.