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E95: Sam & Aidan are talking CASH!
The Careless Talk Climbing Podcast
Athletes as Product Endorsers and Value Debate
Athletes are seen as endorsers who indirectly contribute to selling products by wearing them. The money earned from these sales should proportionately go back to the athletes. However, the actual returns to athletes are meager, indicating a disparity in the perceived versus actual value they bring to companies. This raises the crucial question of determining the true value that athletes provide to these companies.
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