Establishing a competitive social media platform requires significant investment and technological expertise, particularly in building proprietary infrastructure. Early funding, such as the investment from Narya Capital led by J.D. Vance in 2021, was essential for initiating infrastructure development. By going public in 2022, the platform not only secured a substantial financial foundation but also positioned itself as a significant player in the market with a multi-billion dollar market cap. A distinguishing feature of the platform is its steadfast commitment to free speech principles, exemplified by its refusal to comply with government demands that violate its policies, even if it necessitates exiting markets like China, Russia, France, and Brazil. This principled stance has garnered strong support from shareholders who value the importance of protecting freedom of expression against governmental overreach.

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