Monday Night Football revolutionized NFL broadcasts with a series of innovations that were unprecedented at the time. They introduced cameras at field-level and on people's shoulders, providing close-up footage of celebrations and on-field actions. They added cameras on the 20-yard lines, offering straight-on views of the red zone. They implemented a three-man booth for dynamic, action-oriented commentary, led by Howard Cosell's unique style of narrating. The announcers' charisma and relationships became a major draw for viewers. Monday Night Football also expanded camera coverage from four to nine, and eventually to 17 cameras. They invented parabolic microphone coverage, split screens, on-field interviews, shots of cheerleaders for added appeal, and green screens for creative backgrounds. The introduction of replays and highlights became a significant innovation, setting the stage for programs like SportsCenter and creating immense enterprise value. Moreover, Monday Night Football pioneered the concept of a theme song associated with the franchise, adding to the program's uniqueness and appeal.