The Role of Ethics in Data Stories

Ethics play a vital role in data storytelling by ensuring honesty and transparency in communicating analyzed results. Data storytelling should not involve making up information to fit a preconceived narrative but should accurately represent the analyzed data. It is essential to follow an ethical process in data storytelling to create a genuine and clear story that accurately conveys the insights from the data analysis. Analysts, who understand the data nuances, should be the ones communicating the analytics outputs through data storytelling to maintain the integrity of the information and prevent misinterpretation that can occur when passing this information to individuals unfamiliar with the analytical process.