#17 Jeff Bezos and the Age of Amazon
Founders
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Communicate Clearly with Narratives
Using narratives instead of bullet points in presentations forces individuals to thoroughly express their thoughts. By reading and reflecting on narratives silently before meetings, employees are encouraged to think deeply about their ideas. Insisting on distilling pitches into mock press releases helps employees understand the essence of their proposals and consider how they would be perceived by customers and the public.
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