Using a logo for different change initiatives helps in brand recognition and communication. It is important to establish clear branding guidelines with the marketing or branding department to avoid confusion. By standardizing the logo and color scheme, employees can quickly identify the nature of the communication, fostering engagement and excitement for the change initiatives.
This podcast is Part 3 of a conversation between Madison Lundquist, principal research lead for process and performance management at APQC, and Lynda Braksiek, principal research lead for knowledge management at APQC, about how to drive effective change in organizations. Part 3 covers how to effectively communicate change.