Pricing power is a competitive advantage that allows a company to increase prices annually without losing customers. It stems from offering something unique or having highly loyal customers. Companies with pricing power experience growth without requiring significant investments, leading to increased revenues and profitability. Examples of businesses with pricing power include credit rating agencies, luxury brands, and companies in oligopoly or monopoly markets. Warren Buffett's investment strategy also emphasizes the attractiveness of pricing power in evaluating businesses.

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