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270: Rob Walling — Stair-Stepping into SaaS Success

The Bootstrapped Founder

NOTE

Building in public vs. building an audience as a founder

The distinction between building a massive audience and just having a presence as a founder is notable. Having a presence as a founder for people to know there's a person is recommended. Building in public can be intentional or a consequence of just being oneself. The most authentic form of building in public is when it's not forced. Building an audience solely to find customers for SaaS is not recommended, but it's important when hiring or seeking promoters.

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