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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

NOTE

Being careful with measuring marketing ROI - don’t overcomplicate

Be judicious about what you want to measure/nDon't overcomplicate things/nHave a general idea of how to measure the success of marketing efforts/nMeasure the number of people signing up, number of customers, and dollar value of business/nKnowing what you spent and what you got lets you know if you're not burning budgets for no purpose.

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