Driving Growth through Aligning Core and Adjacencies

Companies can drive growth by aligning the launch of core assets with new ventures, creating a flywheel effect where consumer interest in one area leads to engagement in another. This strategy can lead to a significant increase in core business sales. Leadership plays a crucial role in driving this transition into adjacencies, whether through an incumbent leader's strategic decisions or a leadership change. Research suggests that the choice for growth is often associated with leadership renewal, indicating that new leadership can bring fresh perspectives and strategies for expanding into new markets.