TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew | TED Tech
TED Business
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Challenges of Engineering Virality in User-Generated Content
The concept of giving early encouragement through AI agents or artificially pushing content is not effective in generating virality. The key lies in creating content that naturally resonates with the audience. The machine recognizes people's interests, and if the message resonates, the content will naturally go viral. This underscores the challenge of engineering or overthinking virality in user-generated content, emphasizing the importance of genuine audience resonance for viral success.
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