In seeking universal appeal in business, companies often create bland products that fail to resonate with anyone. Unique and distinctive offerings tend to attract strong support from one group while alienating another, and the intensity of this affection is often inversely proportional to the backlash. The fear of dislike or judgment constrains creativity and innovation, resulting in a ceiling on potential positive social reactions. Acknowledging that negative feedback is an inherent part of making strong choices can lead to greater overall success and community connection.

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