53sec snip

FP&A Tomorrow cover image

How to Become a Finance Athlete with Zach Rial

FP&A Tomorrow

NOTE

Prioritize True Leadership in Revenue Strategies

Successful revenue strategies depend significantly on having a genuine Chief Revenue Officer (CRO) rather than a VP of Sales with an inflated title. A true CRO focuses on systems and processes, optimizing the go-to-market strategy. Conversely, if the emphasis is on deep analytics, it should be integrated within the finance department. Understanding this distinction ensures effective resource allocation and clarity in organizational roles.

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