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Lessons Learned from 12 Years as an Author Entrepreneur
The Creative Penn Podcast For Writers
Review and Recommendation of 'Undisruptable' by Aiden McCullen
In 2021, the speaker recommends reading the book 'Undisruptable' by Aiden McCullen, which discusses the phases of a business lifecycle. Phase 5 highlights the stagnation and decline of organizations and individuals who focus on marketing spend instead of product innovation.
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