
Trump Loses It Over Fox News Poll
Pod Save America
Start with the narrative, not the polls
Develop a theory and narrative about your candidacy before turning to polling data. Polls should be used to gauge how people are interpreting your message, not to dictate what you say. Overreliance on polls leads to confusion and incoherence in messaging. Focus on establishing a strong narrative and use data to support and refine it, rather than letting data dictate your message.
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