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Business as (un)usual: can people and planet really come before profit?
Reasons Revisited
The importance of starting down the path towards net zero
As a privately owned company with a radical activist intent, we have the freedom to go further than many other companies. However, this shouldn't stop others from starting down a similar path. Fossil fuel companies are beginning to move towards net zero and we should push everyone in that direction. The biggest challenge is seeing every business decision through the lens of our new shareholder - what's best for the planet. Giving away money is hard, but the hardest thing is figuring out how to run the business responsibly.
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