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Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu
Perpetual Traffic
Balancing Instant Results with Long-Term Growth
Focusing solely on instant results in marketing has led to a neglect of organic awareness building and long-term strategies, resulting in increased competition and rising costs. To combat this, marketers should invest in impression-based channels and full-funnel strategies that may not provide immediate visibility but can lead to sustainable growth in the long run.
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