Perpetual Traffic cover image

Why Attribution is Gonna Get WORSE, Agencies Sucking and the “7-11-4 Rule” with Neil Patel & Eric Siu

Perpetual Traffic

00:00

Balancing Instant Results with Long-Term Growth

Focusing solely on instant results in marketing has led to a neglect of organic awareness building and long-term strategies, resulting in increased competition and rising costs. To combat this, marketers should invest in impression-based channels and full-funnel strategies that may not provide immediate visibility but can lead to sustainable growth in the long run.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app