Focus Your Communication: Less is More

Overloading the brain with information hinders effective communication. Structuring and packaging information helps to focus both the speaker and the audience's attention. Communicators often provide excessive detail instead of being concise. Attention is deemed the most valuable resource today, making clear, direct communication essential. The adage 'tell the time, don't build the clock' emphasizes the need to prioritize clarity over complexity. Techniques such as the 10-20-30 rule for presentations, which advocates for a maximum of 10 slides, 20 minutes of presentation time, and a minimum font size of 30 points, enhance the quality of pitches and engagement with the audience. Implementing structured communication strategies leads to improved effectiveness, especially if multiple techniques are leveraged together.

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