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003: The Real Reason To Niche Down + Justin Welsh on Building Your Creator Business

The HeyCreator Show

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Focusing on Enjoying the Journey and Long-Term Value

The speaker coined the term 'shiny outcome syndrome,' referring to the tendency to envy others' outcomes without considering the work involved. They emphasize evaluating opportunities based on whether they will enjoy the journey and work, rather than just the outcome. By weighing the sacrifices and benefits of pursuing an opportunity, the speaker prioritizes personal values over monetary gains and ensures alignment with their audience's needs for long-term success. They reject short-term gains that compromise long-term integrity, striving to maintain the values instilled by their upbringing.

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