The Sawdust Problem and Shallow Content on Social Media

The concept of 'SODIS' refers to the valuable byproducts or extra content that creators often discard in the process of long-form work. This 'SODIS' can be repurposed and sold to provide additional value. However, the rise of short-form platforms like TikTok and Instagram led many creators to focus on creating quick, shallow content to attract attention. As a result, the 'SODIS' became the primary product instead of a byproduct, leading to a lack of depth in creators' work. The emphasis is now on producing content for immediate social media success, neglecting the importance of creating enduring, long-form content that continues to provide value over time. Creators are urged to shift their focus towards developing a substantial body of work with lasting impact rather than relying solely on short-term social media content.