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People Magic: How to Build a $1M Community cover image

Bonus Episode with Nicolas Cole

People Magic: How to Build a $1M Community

NOTE

Prioritize Sales Over Metrics

Valuable outcomes should be prioritized over superficial metrics such as the size of an email list. Many individuals are hesitant to promote their products, mistakenly believing that the number of non-paying subscribers is a metric of success. Instead of focusing on building large lists for future sponsorships or affiliate marketing, the emphasis should be on converting subscribers into paying customers. Effective communication involves reminding potential buyers of offerings, as reminders can lead to higher conversion rates than traditional sales tactics.

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