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Jason Cohen - Building 2x unicorns scaling, funding, WordPress stagnating and more
Make Lemonade
Strategic Growth and Adjacencies in Business
Identify the customer segment or product that is currently driving growth and focus resources on scaling it further. Consider the limitations of this growth and look for adjacent segments or products to expand into. Evaluate existing business operations in categories like service, support, sales, marketing, product engineering, and infrastructure to determine the feasibility of pursuing a new idea. Categorize the level of effort needed for implementation into easy, medium, or hard based on incremental shifts, requiring new materials and training, or hiring specialized talent.
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