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‘More volatile now’: Digiday editors share top takeaways from 2023
The Digiday Podcast
Volatility in Streaming Ad Market Budgets
The streaming ad market is experiencing heightened volatility in budgets, according to conversations with investment chiefs. While budget volatility is not new, some mentioned that budgets are currently more unpredictable than ever before. This unpredictability is affecting various sectors of the ad market, including traditional TV, although traditional TV is usually more stable due to upfront commitments that help mitigate some of the volatility.
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