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The 2023 Milly Awards: Part 1
My First Million
The Opportunity of TikTok Shops and Early Adoption
TikTok has introduced the concept of TikTok shops, allowing anyone to be an affiliate of products without a direct company relationship. This model has led to phenomenal success, such as the Shadow Work Journal becoming the number one book globally, selling over half a million copies in just a few months. This presents a golden opportunity akin to the early days of Facebook ads or Bitcoin, with TikTok shops being an affordable and less saturated space with a high conversion rate. Moreover, TikTok is subsidizing products to promote them, making it an even more lucrative platform for sellers. The ability to access data on what's selling well provides valuable insights for creating and promoting products through TikTok shops.
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