The Importance of Alive Strategy in Business Decision Making

Business decisions should not be solely based on static strategic documents, but on an alive strategy that is ingrained within the decision-makers. Having a living and breathing strategy enables making bold decisions without the need to constantly refer to old documents. Such strategies are essential for fostering courage in decision-making and steering clear from the pitfall of playing it safe, which often leads to businesses failing. Embracing risk is necessary for achieving success and differentiation in the business world.