Trump’s Hurricane of Lies
Pod Save America
Build Trust Before Attack
Building credibility with the electorate is crucial for a successful campaign. A strong positive image through extensive campaigning and advertising can significantly improve approval ratings, as demonstrated by a notable 16-point increase in favorability. Establishing this foundation of trust is essential before launching negative ads, as without it, the electorate is less likely to accept such messages. Furthermore, negative ads are more effective when they target an opponent's perceived weaknesses, filling a void created by a lack of positive perception.
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