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Analyst Michael Nathanson on the future of sports media rights and the NBA’s media rights deal
Sports Media with Richard Deitsch
Strategic Thinking in Business Negotiations
In business negotiations, companies like Comcast may strategize to weaken competitors like Turner to negotiate lower fees. This strategy involves anticipating long-term benefits, such as cost savings and increased leverage. The bid by Comcast to acquire Turner surprised Warner's group, leading to speculation on the potential outcomes of the acquisition. From the NBA's perspective, such deals can offer broader network reach and additional assets beyond financial gains.
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