Comcast's Potential Strategy

Comcast's aggressive bidding for NBA rights, despite not winning, might be part of a larger strategy.
Making Warner Bros. Discovery less powerful by forcing them to pay more for rights could benefit Comcast long-term.
This weakens Turner, potentially lowering the affiliate fees Comcast pays, some of which could be returned to Comcast as a network owner.
Another benefit to Comcast is saving money by not having to overpay for Turner TNT.
It's speculated that Warner Bros. Discovery didn't anticipate such a strong bid from Comcast.

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