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COM=B Model & Adding Friction to Change Behavior
Utilizing the COMB model (Capability, Opportunity, Motivation, Behavior) effectively highlights the importance of strategically adding friction to modify behaviors. Friction should be deliberately introduced in specific areas: enhancing the difficulty of performing a behavior due to capability, altering opportunities, or modifying motivational drivers. For instance, to mitigate excessive drinking in social scenarios, one can impose time limits or opt out of gatherings. Recognizing social cues, such as friends who encourage unwanted behaviors, allows individuals to set boundaries. Additionally, understanding triggers, such as certain people's influence on emotional responses, can inform strategies to remove oneself from negative situations. Overall, thoughtful application of friction can significantly reduce undesired behaviors by making them more challenging to engage in.