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EXTRA: Remembering Daniel Kahneman
People I (Mostly) Admire
Simplicity in Complex Problem Solving
The key to the duo's success in behavioral economics was their ability to simplify complex situations into simple questions that led to predictable mistakes. By studying themselves and inventing problems where they would be tempted to give the wrong answer, they gained insights into the way people think. Their approach of asking simple questions with powerful storytelling elements not only changed academic perspectives but also intrigued economists who were typically not interested in psychological experiments.
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